Budget 2024 EY Ireland

Budget 2024 sets out both the Government’s taxation and spending priorities for the year ahead and strategies to prepare for future challenges.

My role in this project was to give creative direction to three teams; design, media and the broadcast studio to ensure that the visual identity was implemented across all platforms and assets.

This is a live event with very little room for mistakes and it requires understanding the level of complexity of the topics announced as well as technical expertise to create assets for all the different channels as fast as a new announcement comes in.

A lot of communication and agility between the creative, marketing, and tax teams was needed to ensure the delivery of each of the assets.

Project:
Visual identity, social media and digital ads graphics, campaign collateral, set design