Canvas Theory x Karl Fredericks

Canvas Theory is a fashion brand inspired by Pro Wrestling. For their first collaboration with WWE wrestler Karl Fredericks, they developed two hats with unique designs inspired by his Japanese experience and his love for horror films.

My role in this project was to give creative direction to the graphic designers to create attractive packaging, labels and graphics that would speak to their audience, wrestling fans in their mid-30s.

I supported the Canvas Theory team in developing a digital strategy for the launch of their collection that included social media and digital advertising.

Project:
Social media strategy and visuals, label tags and packaging, product launch visual identity